IPAW + Wipe Your Pawz
FOR IMMEDIATE RELEASE - August 28th, 2006
Indiana-PAW

Press Release
Summon Your Inner Martha Stewart: Send Out Memorable Holiday Family Pet Greeting Cards and Family Portraits
Indiana-PAW And Wipe Your Pawz! Will Hold Open House To Schedule Family & Pet Portraits

Indiana (August 28th, 2006) - You've got the cutest kids on the block, don't you? And the sweetest dog, and the coolest cat, right? Well this year, when the holiday season rolls around, show your family off when you send out holiday greeting cards that have a professional portrait of your brood, including even your most camera-shy four-legged family members. On September 27th, Indiana-PAW and Wipe Your Pawz! want to help you summon your inner Martha Stewart, and set the wheels in motion to send out original holiday photos that your friends and family will be talking about for years.


Indiana-PAW Founder & Executive Director Amy Van Ostrand’s family, as photographed by Shawn Barney of Wipe Your Pawz!.
Who: Indiana-PAW, the State's fastest-growing all- volunteer animal education league, is partnering with Wipe Your Pawz!, an Indianapolis pet store that has a professional pet and family photography studio, a self-serve pet wash and offers holistic pet foods and pet supplies. Wipe Your Pawz! will donate 100% of sitting fees that result from the event to Indiana-PAW, to further Indiana-PAW’s mission of reducing the number of dogs and cats who are euthanized in Indiana.

What: The Indiana-PAW/Wipe Your Pawz! Open House, where visitors can (1) view the creative photography sets at Wipe Your Pawz!, and schedule an appointment to have your family, including pets, photographed; (2) have Indiana- PAW volunteers wash your dog (all money for pets washed this night will go to Indiana-PAW); (3) shop for pet food and treats; (4) enjoy light refreshments; and (5) talk with Indiana-PAW board members about how you can help Indiana-PAW reduce the number of healthy dogs and cats who are euthanized in Indiana.

When: Wednesday, September 27, 2006, 6:00 - 9:00 p.m. Special Note: Even if you can't attend the September 27th Open House, if you make a photo appointment with Wipe Your Pawz! and tell them that you are an Indiana- PAW supporter, and saw this press release, Indiana-PAW will still receive a donation from Wipe Your Pawz!

Where: Wipe Your Pawz on the Westside of Indianapolis at 56th and Lafayette Road (actual address is 5510 Lafayette Road, Suite 210), just 1 block east of the Eagle Creek "Bark Park." Call 317-217-1772 for directions, or visit their website at www.wipeyourpawz.com.

Testimonial: "Our family had Fall photos taken at Wipe Your Pawz! last year, and couldn't have been happier with the experience, or the end result," says Amy Van Ostrand, Founder & Executive Director of Indiana-PAW. "Shawn at Wipe Your Paws! had a unique Fall foliage set, rather than the same old tired holiday sets, which enabled us to send out unique holiday greeting cards. But, more than that, he was a good sport about our large family, and his post-production work on our photos made even our camera-shy four-legged family members look terrific! And, as a bonus, Shawn's prices were more reasonable than any of the other pet photographers we've visited previously, and the quality of his work is first rate!"

About Indiana-PAW

Indiana-PAW is a 501(c)(3) non-profit all-volunteer organization dedicated to Indiana animal welfare education. Its mission is to use education and advocacy to reduce the number of companion animals who are euthanized in Indiana, and to cultivate in the community a sense of respect for the needs of those animals with whom we share our world. For more information, visit www.indiana-paw.com.

Indiana Proactive Animal Welfare, Inc.
Media Contact: Amy Van Ostrand, Esq.
Founder/Executive Director
Phone: 317-345-6773

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